Fusion Network Solutions is part of a wider group business portfolio. When they came to Sparkview, the website wasn’t broken. It just wasn’t doing much. The design felt dated; the content hadn’t been touched in months, and there was no real consistency across the group’s digital properties. They needed someone to handle the ongoing work without it becoming a weekly conversation on their end.
That’s mostly how this started. The conversation with Sparkview was about what wasn’t working, and they trusted us to make the decision to bring it to order and make its presence better online.
What We Did
The work split into two tracks: keeping the site current and making sure the right people could find it.
Design & Content
- Built out a corporate-style structure for the group holding presence — professional without being a template job.
- Designed service and capability pages from scratch, with layouts based on how a potential client actually reads through a site, not just how things look in a mockup.
- Handled content updates as per Google guidelines and performed asset refreshes and visual adjustment tasks for the site as the brand evolved over time.
- Kept responsive design in order across devices as the site grew.
Brand & Portfolio Management
- Coordinated brand consistency across the associated property portfolio.
- Put together a shared design system so updates could roll across multiple properties without starting from scratch each time – that alone cut per-property costs noticeably.
Online Marketing
- Ran Google organic search campaigns aimed at local and regional business audiences.
- Managed LinkedIn and Meta presence on an ongoing basis.
- Set up an email sequence for lead nurturing.
- Handled SEO as a regular maintenance task — meta structures, page copy, internal linking were reviewed and adjusted over time, not ticked off a list once and left alone.
Results
The site now reflects where the business actually is. Organic visibility improved steadily across the engagement period, with impressions up roughly 25 to 30% and keyword positions moving in the right direction across the main service pages. A handful of targeted pages started showing up on page one for relevant local searches, which fed into more consistent inbound enquiries over time.
User behaviour shifted too. The bounce rate came down around 10 to 12%. Average session time went up close to 20%. People were spending more time on the updated pages, which is usually a decent sign the structure is working.
The shared design system made the operational side noticeably easier. Turnaround on portfolio-wide updates dropped by around 35 to 40% compared to handling each property separately.
But the most practical outcome: the client stopped thinking about their web presence as a problem. For most retainer clients, that’s really what they’re paying for.